Here at Peregrine Active we have been making and selling PereGuard for years. Years ago we recognized the kayaking world needed a great keel tape and we decided to work with local extrusion companies and make our own super durable tape. Since then we have expanded into other accessory outdoor sports items which are mostly watersports related. We do not have super rich hedge fund backers, nor are we a Fortune 500 company. Nope, we are far smaller than that! What we do have is knowledge of the sport, and time to go out and find great products that other brands do not have and don't carry...all at great pricing. So....Happy Paddling!